World Class

Hromadka, Erik
October 2007
Indiana Business Magazine;Oct2007, Vol. 51 Issue 10, p10
The article presents the Indiana companies that capture the global markets through its innovative products. Zipp Speed Weaponry in Speedway included dimpling in the sides of bicycle disc wheels in its innovations to improve aerodynamics and reduce drag. Weaver Popcorn Co. has offered microwave popcorn, aside from the basic popcorn, in the international market and customized packaging and flavors to meet local regulations and suit local tastes.


Related Articles

  • Learning Effect in Multinational Diffusion of Consumer Durables: An Exploratory Investigation. Ganesh, Jaishankar; Kumar, V.; Subramaniam, Velavan // Journal of the Academy of Marketing Science;Summer97, Vol. 25 Issue 3, p214 

    Literature reflects that a product/technological innovation introduced later in a country results in faster diffusion as the consumers in the lag market have an opportunity to learn about the new product from the consumers in the lead market. A systematic understanding of the learning that takes...

  • Ciders go global. Hasenfuss, Marc // Finweek;9/4/2008, p26 

    The article reports on the move of Stellenbosch, South Africa-based liquor group Distell Ltd. to enter the offshore markets with its range of cider brands. It states that cider's international sales volume have increased by 35.2% with a significant distribution in Great Britain with its Savanna...

  • Expanding the Enterprise Exports by E-business. Hongxin Li; Weihe Duan // International Journal of Business & Management;Oct2010, Vol. 5 Issue 10, p248 

    With unexampled advantages, E-business has developed quickly, and enterprises should have to grasp this opportunity. At present, the problems about expanding the enterprise exports by E-business mainly include that the innovation of international trade enterprise mode in the E-business...

  • International Market Entry and Expansion via Independent or Integrated Channels of Distribution. Anderson, Erin; Coughlan, Anne T. // Journal of Marketing;Jan87, Vol. 51 Issue 1, p71 

    Manufacturers introducing an industrial product to a foreign market face a difficult decision. Should the product be marketed primarily by captive agents (company salesforce and company distribution division) or by independent intermediaries (outside sates agents and distributors)? This is an...

  • Industry Export Performance: Assessment and Prediction. Ayal, Igal // Journal of Marketing;Summer82, Vol. 46 Issue 3, p54 

    Identification of industries with strong export potential is an increasingly important planning problem. This paper develops a measure of industry exports performance, investigates the determinants of export potential, and shows that reasonably accurate assessments of export potential can be...

  • 5 TRADE INDICATORS: EXPORTS FROM URUGUAY: 5.1 INTRODUCTION & METHODOLOGY.  // Uruguay Economic Studies;2007, p315 

    The article focuses on the potential of export competitiveness or the export supply in Uruguay. It examines the estimated level of exports on a worldwide basis using a model which aggregates across over 150 key country markets and projects total sales. Moreover, the internal information sources...

  • SAME DIFFERENCES: WHAT THE BEST COLLECTORS KNOW, AND DO, IN CANADA JACOB BARRON. Barron, Jacob // Business Credit;Nov/Dec2009, Vol. 111 Issue 9, p34 

    The article focuses on the international trade relationship of Canada and U.S. It is stated that the total exports of the U.S. to Canada between 2004 and 2008 increased by 60%, from 169 billion dollars to 206 billion dollars. It mentions that Canada is also the largest exporter in the U.S....

  • Innovation and Export Market Strategies in the Pharmaceutical Industry: A Taxonomical Approach. Carisson, Ch.; Hansén, S.-O. // Management International Review;1982, Vol. 22 Issue 3, p45 

    The article focuses on innovation and export market strategies in the pharmaceutical industry. Developing taxonomies and classifying organizations in terms of the categories of a taxonomy, has proved to be useful as a framework for analyzing the structure and behavior of organizations....

  • The Impact of Industry Concentration and Firm Location on Export Propensity and Intensity: An Empirical Analysis of Chinese Manufacturing Firms. Hongxin Zhao; Shaoming Zou // Journal of International Marketing;2002, Vol. 10 Issue 1, p52 

    Recent export studies have focused on the internal/controllable determinants of export performance. The external/uncontrollable determinants of export performance have received scant research attention. In this study, the authors examine two key external/uncontrollable factors, namely, industry...


Read the Article

Other Topics