Keys to exploiting Web 2.0

Gumpert, David
September 2007
BRW;9/6/2007, Vol. 29 Issue 35, p58
Trade Publication
The article presents the suggestions of a panel at the Massachusetts Institute of Technology Enterprise Forum of the Northwest in the United States on how to take advantage of the emerging social networks and blogging tools or Web 2.0. Included are: the definition of what to achieve in creating such a community; not abandoning old marketing techniques; and listening to customers and earning their trust.


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