TITLE

Keys to exploiting Web 2.0

AUTHOR(S)
Gumpert, David
PUB. DATE
September 2007
SOURCE
BRW;9/6/2007, Vol. 29 Issue 35, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the suggestions of a panel at the Massachusetts Institute of Technology Enterprise Forum of the Northwest in the United States on how to take advantage of the emerging social networks and blogging tools or Web 2.0. Included are: the definition of what to achieve in creating such a community; not abandoning old marketing techniques; and listening to customers and earning their trust.
ACCESSION #
27137583

 

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