Race for space

Blackie, Tony
September 2007
BRW;9/6/2007, Vol. 29 Issue 35, p58
Trade Publication
The article reports that companies are discovering that the popularity and broad demographic reach of the social networking web sites such as MySpace and Facebook. More and more businesses are utilizing these sites for marketing, sales and recruitment. Companies are also utilizing these sites to run viral advertising programs and creating communities of interest to promote a new concept or product.


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