TITLE

Aiming for eyeballs

AUTHOR(S)
Dawson, Fred
PUB. DATE
January 2000
SOURCE
CED;Jan2000, Vol. 26 Issue 1, p84
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the broadband content tools to be launched by cable data service providers, Excite@Home Inc. and Road Runner. Capitalizing on advanced infrastructures; Use of high-speed backbonds and access links to support end-to-end functionalities; Different approaches in maximizing investors' benefits; Building of advertising base; Road Runner's concentration on cable affiliate subscribers.
ACCESSION #
2711908

 

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