Aiming for eyeballs

Dawson, Fred
January 2000
CED;Jan2000, Vol. 26 Issue 1, p84
Trade Publication
Focuses on the broadband content tools to be launched by cable data service providers, Excite@Home Inc. and Road Runner. Capitalizing on advanced infrastructures; Use of high-speed backbonds and access links to support end-to-end functionalities; Different approaches in maximizing investors' benefits; Building of advertising base; Road Runner's concentration on cable affiliate subscribers.


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