Study: Adult Consumers Want Their Digital Delivery to Go to the Television, Not the PC

Gruenwedel, Erik
September 2007
Home Media Magazine;9/30/2007, Vol. 29 Issue 39, p12
Trade Publication
The article discusses the findings of a study conducted by Research and Markets on rental habits among adult broadband users. Study data reveals that adult broadband users prefer to stream online movie rentals to television, rather than to a personal computer (PC). Twelve to 15 percent of consumers who rent movies from a traditional rental store also use pay-per-view and video-on-demand services.


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