TITLE

Study: Adult Consumers Want Their Digital Delivery to Go to the Television, Not the PC

AUTHOR(S)
Gruenwedel, Erik
PUB. DATE
September 2007
SOURCE
Home Media Magazine;9/30/2007, Vol. 29 Issue 39, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the findings of a study conducted by Research and Markets on rental habits among adult broadband users. Study data reveals that adult broadband users prefer to stream online movie rentals to television, rather than to a personal computer (PC). Twelve to 15 percent of consumers who rent movies from a traditional rental store also use pay-per-view and video-on-demand services.
ACCESSION #
26883360

 

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