Pomphrey, Graham
April 2007
License! Global;Apr2007, Vol. 10 Issue 3, p68
Trade Publication
The article focuses on the advertising ban of food products high in fat, salt or sugar (HFSS). The Office of Communications (Ofcom) of Great Britain decided to ban advertisement of HFSS during all shows with an audience of 16 years old and below. The communications regulator has linked the advertisements to the obesity level of children. Licensees and retailers are focusing on nutritional changes that would be both acceptable and pleasurable to kids.


Related Articles

  • Question time on obesity. Smith, Craig // Marketing (00253650);2/28/2007, p25 

    The article presents the author's comments about the restrictions on the television advertising of foods high in fat, salt or sugar (HFSS) that have been imposed by the Great Britain Office of Communications (Ofcom). The author says that the decision to impose the restrictions is wrong. He says...

  • Burger King quits FSA salt initiative.  // Marketing (00253650);10/12/2005, p2 

    The article reports that Burger King Corp. has pulled out of the British Food Standards Agency's (FSA) drive to cut levels of salt, fat and sugar in food. Burger King was among 70 major food brands backing the body's campaign, which launched this week. However, the fast-food giant is understood...

  • 6 foods that make a Whopper look healthful.  // Consumer Reports;Dec2010, Vol. 75 Issue 12, p11 

    The article presents information on several food items which provide more sodium, sugar, or saturated fat in one portion than the average person ought to eat in a day, as well as providing over 75% of the daily calories that most people require. These include the Southern Smokehouse burger with...

  • Weight loss produced by gastric bypass surgery: more gut feelings hit the brain. Astrup, Arne // American Journal of Clinical Nutrition;Sep2012, Vol. 96 Issue 3, p457 

    The author discusses the mechanism behind weight loss after gastric bypass surgery. He refers to the study by CW Le Roux and colleagues which links the postprandial response of the satiety hormones glucagon-like peptide-1 (GLP-1), peptide YY, and oxyntomodulin to the weight loss in obese...

  • The proof is in the pudding: children prefer lower fat but higher sugar than do mothers. Mennella, J A; Finkbeiner, S; Reed, D R // International Journal of Obesity;Oct2012, Vol. 36 Issue 10, p1285 

    Objective:Although there are established age-related differences in sweet preferences, it remains unknown whether children differ from mothers in their preference for and perception of fat (creaminess). We examined whether individual differences in sucrose and fat preferences and perception are...

  • Healthier Savory Snacks. Anthony, Mark // Food Processing (00156523);Jun2011, Vol. 72 Issue 6, pWF3 

    The article offers information on the savory snacks industry. It is stated that the worldwide 85 billion dollars savory snacks industry will soon hit 85 billion dollars in 2012. As stated, food processors are seeking ways to satisfy consumer demands for healthier snacks with lower sodium, sugar...

  • The WHO Recommendations on the Marketing of Food and Non-Alcoholic Beverages to Children. Garde, Amandine; Xuereb, Godfrey // European Journal of Risk Regulation;Jun2017, Vol. 8 Issue 2, p211 

    The article discusses the suggestions given by the World Health Organization (WHO) regarding the marketing and publicity of food and non-alcoholic beverages focusing on its impact on children. Particular focus is given to the recommendations of WHO including the reduction in the marketing of...

  • AD BAN WON'T HAVE IMPACT. Veldre, Danielle // B&T Weekly;7/30/2004, Vol. 54 Issue 2482, p10 

    Reports on the contents of a study by the British Office of Communication (Ofcom) media regulatory board on the effects of advertisements on children. Revelation by the group of the low impact of food advertising on the overall rate of child obesity in Great Britain; Claim on the ineffectiveness...

  • Do impaired memory and body weight regulation originate in childhood with diet-induced hippocampal dysfunction? Davidson, Terry L. // American Journal of Clinical Nutrition;May2014, Vol. 99 Issue 5, p971 

    The author comments on a study which showed that consuming a Western diet is associated with hippocampal dysfunction in children aged seven and nine years. They discuss the implications of the finding that item memory performance was negatively correlated with intake of saturated fats. They also...

  • How to Build a Healthier Dessert. Feder, David // Food Processing (00156523);Oct2009, Vol. 70 Issue 10, pWF2 

    The article offers tips on how to make healthier desserts. It states that food processors are creating desserts and confections that are less in fat and sugar but still tastes the same. Nicole Dawes of Late July Organic Snacks shares that they make their own chocolates for their cookies to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics