TITLE

Food FIGHT

AUTHOR(S)
Pomphrey, Graham
PUB. DATE
April 2007
SOURCE
License! Global;Apr2007, Vol. 10 Issue 3, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the advertising ban of food products high in fat, salt or sugar (HFSS). The Office of Communications (Ofcom) of Great Britain decided to ban advertisement of HFSS during all shows with an audience of 16 years old and below. The communications regulator has linked the advertisements to the obesity level of children. Licensees and retailers are focusing on nutritional changes that would be both acceptable and pleasurable to kids.
ACCESSION #
26880326

 

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