TITLE

SHOULD WE PACK IT UP?

AUTHOR(S)
Stephens, Tom
PUB. DATE
September 2007
SOURCE
Private Label Buyer;Sep2007, Vol. 21 Issue 9, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article offers insights about product packaging redesigns. Compared with national brands, private label packaging is quite different. However, there are also similarities. The overall marketing strategy influence the development of the product identity. Consumer feedback should also be considered when thinking about packaging redesigns.
ACCESSION #
26824986

 

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