TITLE

Digital Destiny

AUTHOR(S)
Shields, Mike
PUB. DATE
September 2007
SOURCE
Brandweek;9/24/2007, Vol. 48 Issue 34, pSR13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the 2008 digital advertising marketplace. The article explains that online videos and social networking web sites are going to continue to generate large amounts of advertising dollars. It is also reports that national search, display advertisements and classifieds will remain among the largest online advertising categories in 2008.
ACCESSION #
26737757

 

Related Articles

  • Digital Destiny. Shields, Mike // Adweek;9/24/2007, Vol. 48 Issue 34, pSR13 

    The article examines the 2008 digital advertising marketplace. The article explains that online videos and social networking web sites are going to continue to generate large amounts of advertising dollars. It is also reports that national search, display advertisements and classifieds will...

  • Is Social Networking for You? MOLISANI, JACK // Intercom;Jun2010, Vol. 57 Issue 6, p8 

    The article discusses the opportunities and lessons in social media marketing. It is mentioned that members of social networking sites started to use such sites to advertise their products and services when their popularity rapidly increased. The website Web 2.0 lets users get recommendations...

  • Paid search faces up to social media. Jones, Gareth // Revolution (14605953);Mar2008, p57 

    The article talks about the competition social networks may posed to search engines as brands are looking for new ways to target consumers in the Web 2.0 world. The Internet Advertising Bureau of Great Britain predicts that Web giants Google, Yahoo! and MSN are in danger of losing advertising...

  • Top Tools for the Twittersphere. Cohen, Steven M. // Information Today;Jun2008, Vol. 25 Issue 6, p16 

    The article examines desktop applications that can be used to connect to Twitter, a free social networking and micro-blogging service that allows users to send updates to the Twitter web site, via the Twitter web site, short message service (SMS), instant messaging, or a third-party application...

  • THE CHALLENGES OF MEASURING NEW MEDIA. Karpinski, Rich // B to B;9/29/2008, Vol. 93 Issue 13, p22 

    The article focuses on the challenges of mastering Web 2.0 analytics faced by e-mail marketers. It states that business-to-business marketers can always tune-up their basic search engine optimization and analytics tactics, but they cannot ignore the Web progress in the direction of growing...

  • The New WILD WEST. Wade, Jared // Risk Management (00355593);Oct2009, Vol. 56 Issue 8, p26 

    The article examines the impact of online social media on the business operations. The Web 2.0 has provided both professional and amateur users a venue for user-generated content, collaboration, interactivity, and information sharing. Opportunities offered by the Internet to companies include...

  • Web 2.0.  // School Librarian's Workshop;Dec/Jan2008, Vol. 28 Issue 3, p1 

    The article recommends various information resources offering safety guidelines for the use of online social networking and customization of search engines. They include "Social Networking: A Guide for Teens" and "Teens & Social Networking in School & Public Libraries: A Toolkit for Librarians &...

  • Making your own fame. Gillin, Paul // B to B;5/14/2012, Vol. 97 Issue 5, p6 

    The article offers suggestions on building an online profile for a brand product. It is suggested to start a thought leadership blog and contribute at least two entries per week that leverage keywords that others will use to find the brand. It is recommended to use LinkedIn social network site...

  • the new frontier. Furness, Victoria // Personnel Today;1/22/2008 Guide to Employer Brandig, p13 

    The article reports that new digital media offers plenty of opportunities to employers for their brand building. An organisation's careers Web site provides a natural home for many of these digital platforms, and is often the first port of call for jobseekers. Web 2.0, or second-generation...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics