TITLE

We're Just Another Brick in the Wal-Mart

AUTHOR(S)
Janoff, Barry
PUB. DATE
September 2007
SOURCE
Brandweek;9/17/2007, Vol. 48 Issue 33, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a television advertising campaign launched by retailer Wal-Mart. The article explains that the advertising campaign focuses on data from an updated Global Insight study that contends an average American family saves $2,500 a year by shopping at Wal-Mart. The national advertising campaign was created by the advertising agency The Martin Agency.
ACCESSION #
26632248

 

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