TITLE

Wal-Mart as Savior?

AUTHOR(S)
Lippert, Barbara
PUB. DATE
September 2007
SOURCE
Adweek;9/17/2007, Vol. 48 Issue 33, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author discusses a television advertising campaign launched by retailer Wal-Mart. The author explains that the advertising campaign focuses on data from an updated Global Insight study that contends an average American family saves $2,500 a year by shopping at Wal-Mart. It is suggested that the advertising campaign is too mellow and not exciting. The author also comments on the Wal-Mart web site, www.savemoneylivebetter.com, which ties into the television advertisements.
ACCESSION #
26632203

 

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