TITLE

Online advertisers must accept risk of user-generated content

AUTHOR(S)
Nutley, Michael
PUB. DATE
August 2007
SOURCE
Marketing Week;8/16/2007, Vol. 30 Issue 33, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the problem of Facebook concerning the appearance of advertisements next to inappropriate content online in Great Britain. It states that Facebook did not allow advertisers to choose where their advertisements appear. It also cites that Facebook was unable to monitor the huge amount of its content due to its large number of users.
ACCESSION #
26402306

 

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