Lessons Result In a New Discovery

Melillo, Wendy
August 2007
Adweek;8/20/2007, Vol. 48 Issue 30, p10
Trade Publication
The article discusses the marketing efforts for the Discovery Channel's television program "Last One Standing." The television program involves six athletes immersing themselves in a remote tribal culture. The article explains that the Discovery Channel is using the same format it used to market the television program "Future Weapons" to market "Last One Standing." The successful marketing effort for "Future Weapons" was heavily web based.


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