TITLE

Lessons Result In a New Discovery

AUTHOR(S)
Melillo, Wendy
PUB. DATE
August 2007
SOURCE
Adweek;8/20/2007, Vol. 48 Issue 30, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing efforts for the Discovery Channel's television program "Last One Standing." The television program involves six athletes immersing themselves in a remote tribal culture. The article explains that the Discovery Channel is using the same format it used to market the television program "Future Weapons" to market "Last One Standing." The successful marketing effort for "Future Weapons" was heavily web based.
ACCESSION #
26313535

 

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