TITLE

Fred Segal's Online Double Play

AUTHOR(S)
Newman, Eric
PUB. DATE
August 2007
SOURCE
Brandweek;8/20/2007, Vol. 48 Issue 30, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses an online contest being launched by the cosmetics retailer Fred Segal. The online contest, which is being called "Fred Segal Beauty Lottery," will allow contestants to create a beauty package to be shared on social networking web sites, e-mail lists and other digital media. The Fred Segal Team will then select which contestant will get a $1,000 shopping spree at the online store.
ACCESSION #
26289991

 

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