Fred Segal's Online Double Play

Newman, Eric
August 2007
Brandweek;8/20/2007, Vol. 48 Issue 30, p44
Trade Publication
The article discusses an online contest being launched by the cosmetics retailer Fred Segal. The online contest, which is being called "Fred Segal Beauty Lottery," will allow contestants to create a beauty package to be shared on social networking web sites, e-mail lists and other digital media. The Fred Segal Team will then select which contestant will get a $1,000 shopping spree at the online store.


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