Listen and Learn

Hanks, Richard D.
August 2007
Sales & Service Excellence Essentials;Aug2007, Vol. 7 Issue 8, p6
The article discusses how to retain a loyal customer base. A company should listen to its customers, learn from them, and adapt its operations accordingly. The most powerful training tool that a company should possess is customer feedback about its products and services. Knowing the customers' needs and perceptions gives the company an edge over the competition by improving its operations.


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