TITLE

School Daze

PUB. DATE
August 2007
SOURCE
Adweek;8/6/2007, Vol. 48 Issue 29, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the television advertisements of Wal-Mart Stores for the 2007 back-to-school marketing season. The spots were created by the Martin Agency after a controversial firing of Wal-Mart's marketing head Julie Roehm. The advertisements are seen as well-made but bland and lacking an overall message.
ACCESSION #
26165811

 

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