TITLE

The McHistory of America

AUTHOR(S)
L.L.
PUB. DATE
December 1999
SOURCE
U.S. News & World Report;12/27/99, Vol. 127 Issue 25, p53
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Offers information on the work of Ray Kroc, franchising agent of McDonald's restaurant, and its influence on the 20th century. Popularity of the carhop drive-in among teens; Changes McDonald's owners Richard and Maurice McDonald made, including the elimination of menu items and tableware in favor of fast service; How Kroc spread McDonald's restaurants around the United States and other countries.
ACCESSION #
2597956

 

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