TITLE

Sellers to take back seat as buyer's market emerges

AUTHOR(S)
Heckman, James
PUB. DATE
December 1999
SOURCE
Marketing News;12/06/99, Vol. 33 Issue 25, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the views of William J. Lansing of Fingerhut Cos. Inc. on the impact of the Internet on the catalog industry. Forecasts on database marketing; Views on the emergence of the buyers' market; Role of retailers.
ACCESSION #
2597012

 

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