Sellers to take back seat as buyer's market emerges

Heckman, James
December 1999
Marketing News;12/06/99, Vol. 33 Issue 25, p19
Trade Publication
Presents the views of William J. Lansing of Fingerhut Cos. Inc. on the impact of the Internet on the catalog industry. Forecasts on database marketing; Views on the emergence of the buyers' market; Role of retailers.


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