TITLE

Promoting Information Literacy & Teacher-Librarian Collaboration through Social Marketing Strategies: A Human Information Behavior Study

AUTHOR(S)
Immroth, Barbara; Lukenbill, W. Bernard
PUB. DATE
June 2007
SOURCE
Texas Library Journal;Summer2007, Vol. 83 Issue 2, p62
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the findings of the study about the promotion of information literacy and teacher-librarian collaboration through social marketing in Texas. It reveals that teachers' predictive behavior towards collaboration is associated with their time and responsibilities as teachers. Furthermore, teachers will cooperate with the librarians if they are confident and have good experiences with them.
ACCESSION #
25939733

 

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