Promoting Information Literacy & Teacher-Librarian Collaboration through Social Marketing Strategies: A Human Information Behavior Study

Immroth, Barbara; Lukenbill, W. Bernard
June 2007
Texas Library Journal;Summer2007, Vol. 83 Issue 2, p62
The article discusses the findings of the study about the promotion of information literacy and teacher-librarian collaboration through social marketing in Texas. It reveals that teachers' predictive behavior towards collaboration is associated with their time and responsibilities as teachers. Furthermore, teachers will cooperate with the librarians if they are confident and have good experiences with them.


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