TITLE

II. REGULATION OF PRODUCT CHARACTERISTICS

AUTHOR(S)
Werner, Ray O.; Katz, Benjamin J.
PUB. DATE
April 1975
SOURCE
Journal of Marketing;Apr1975, Vol. 39 Issue 2, p79
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents U.S. legal developments in marketing relative to the regulation of product characteristics. In 1974 the U.S. Federal Trade Commission (FTC) ruled against pyramid marketing plans. The same year the FTC also issued a complaint against a hair implant company for not fully disclosing the potential medical risks associated with their product. The Consumer Protection Bureau of the FTC in conjunction with the U.S. Food and Drug Administration (FDA) began investigating the protein supplement industry in 1974. The FTC's investigation into automobile warranties on new and used cars is also discussed.
ACCESSION #
25792357

 

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