TITLE

II. REGULATION OF PRODUCT CHARACTERISTICS

AUTHOR(S)
Katz, Benjamin J.
PUB. DATE
April 1976
SOURCE
Journal of Marketing;Apr1976, Vol. 40 Issue 2, p89
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports on legal developments pertaining to the regulation of product characteristics in the field of marketing in the U.S. The author includes information about a government regulation proposed by the Consumer Product Safety Commission regarding the swimming pool slide market. A regulation proposed by the U.S. Federal Trade Commission (FTC) regarding product packaging, labeling, and advertising in the health supplements market is discussed. The author also includes information about a regulation proposed by the FTC regarding conditions of sale in the mail order industry.
ACCESSION #
25790480

 

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