Katz, Benjamin J.; Werner, Ray O.
October 1976
Journal of Marketing;Oct1976, Vol. 40 Issue 4, p110
Academic Journal
The article reports on news relating to the regulation of product characteristics in the field of marketing. The author discusses a new law put into effect by the U.S. Consumer Product Safety Commission (CPSC). The aforementioned law includes the provision that the CPSC's laws override state product safety laws. News pertaining to a legal agreement initiated by the U.S. Federal Trade Commission is presented. The commission has accepted an agreement from the home building company Kaufman and Broad, Incorporated regarding the issuing of warranties. Legal issues pertaining to the labeling and packaging of consumer goods are also discussed.


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