TITLE

2. REGULATION OF PRODUCT CHARACTERISTICS

AUTHOR(S)
Katz, Benjamin J.
PUB. DATE
October 1980
SOURCE
Journal of Marketing;Fall80, Vol. 44 Issue 4, p91
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports on two legal cases involving retail marketing, warranty disclosure and packaging and labeling. One case from January 1980 involves the Federal Trade Commission, the Magnuson-Moss Warranty Act and Montgomery Ward & Co. The presale availablility of warranties on items costing more than $15 is covered. Product quality, safety standards, packaging and labeling laws are addressed. A product mislabeling case, involving fabric importer Britene International Textile Corporation is described.
ACCESSION #
25786457

 

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