TITLE

Web video offers advertisers new avenue to explore

AUTHOR(S)
Rebber
PUB. DATE
February 1997
SOURCE
SHOOT;02/21/97, Vol. 38 Issue 8, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on advertising executives' prediction of the advent of live-action commercials in Internet advertising. Release of Progressive Networks' RealVideo, a software designed to put video on the Web; Advances in video streaming technologies; Limitations of banner Web advertisements; Benefits presented by Web video advertising.
ACCESSION #
2569210

 

Related Articles

  • Compliance Week Webcasts Series.  // Compliance Week;Dec2012, Vol. 9 Issue 107, p74 

    The article offers information on various upcoming webcasts on different topics including online advertising, compliance programs of enterprises and governance, risk, and compliance (GRC) software solutions.

  • Sun 'blitzes' Web with ads for live Webcast. Bannan, Karen J. // B to B;10/11/2004, Vol. 89 Issue 11, p22 

    This article reports that at Sun Microsystems' latest Web event, the Network Computing 04Q3 Web Event, thousands of people in its target audience-system administrators, developers, executives and students-not only showed up but stayed and requested additional information. Before this quarter,...

  • Yet Another Word From Our Sponsor. Grimes, Brad // PCWorld;Mar2002, Vol. 20 Issue 3, p43 

    Comments on Internet advertising. Discussion of how the author is annoyed by so-called pop-up and pop-under ads; Suggestion that Web surfers avoid utilities like Gator that invade privacy; Suggestion that Internet users download a free ad-filtering program such as AdSubtract, PopUp Killer, or...

  • Dollarwise, ad blockers add up. Babcock, Charles // Inter@ctive Week;04/05/99, Vol. 6 Issue 14, p24 

    Provides information about advertisement blocking software for Internet clients. Best-known ad blockers; Prices; System of operation; Projected value of Internet advertising in 1999; Future of Internet advertising.

  • Stop adverts appearing in your software.  // Computer Act!ve;1/21/2015, Issue 441, p40 

    The article offers step-by-step instructions for blocking the online advertisements appearing on a computer software.

  • LIVE ISSUE/AVOIDING INTERNET ADS. Bonello, Deborah // Campaign;08/18/2000, Issue 33, p22 

    Focuses on ADscience's ADfilter, a computer software that permits Web users to filter out Internet advertisements. Key features; Reason why the software was introduced.

  • Putting down the pop-ups. Camm, Mark // Money (Australia Edition);Aug2002, p80 

    Examines the effectiveness of pop-up advertisements over the Internet. Customer reaction to the advertisements; Percentage of Web users who accept limited use of pop-ups; Examples of software programs or Web browsers that eliminate pop-up advertisements.

  • Medium Of Exchange >> Back to basics. Guglielmo, Connie // Inter@ctive Week;04/17/2000, Vol. 7 Issue 15, p72 

    Deals with the use of the Internet in broadcasting and advertising the second-annual Victoria's Secret Webcast from the French Riviera. Information on the show; Limitations of online technology; Impact of Internet advertising on product sales.

  • Following readers' footsteps.  // Seybold Report on Internet Publishing;Mar97, Vol. 1 Issue 7, p32 

    Introduces the computer software, Affinity from Starpoint Software. Chance for users to deliver targeted advertisements; Utilization of multiple methods for personalizing content and advertising on the Web; Features and capabilities; Ad system price.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics