Web video offers advertisers new avenue to explore

February 1997
SHOOT;02/21/97, Vol. 38 Issue 8, p15
Trade Publication
Reports on advertising executives' prediction of the advent of live-action commercials in Internet advertising. Release of Progressive Networks' RealVideo, a software designed to put video on the Web; Advances in video streaming technologies; Limitations of banner Web advertisements; Benefits presented by Web video advertising.


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