TITLE

TAKING POWER TO THE PEOPLE

AUTHOR(S)
Stillings, Irene M.
PUB. DATE
July 2007
SOURCE
Solar Today;Jul/Aug2007, Vol. 21 Issue 4, p52
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses how the California Center for Sustainable Energy promotes sustainable energy resources using photovoltaic and thermal solar applications. The section focuses on several activities done by the organization to promote the adoption of clean, reliable, renewable, efficient and sustainable energy practices and technologies. Among of the activities were: taking time to understand your market; use training, not sales calls, to reach audiences; partnering with trusted organizations; packaging energy efficiency and solar power together; building on your community's annual solar tour; and making it fun.
ACCESSION #
25689750

 

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