TITLE

Mail fertility

PUB. DATE
June 2007
SOURCE
AdMedia;Jun2007, Vol. 22 Issue 5, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the mail advertising brief of AUT Adschool students organized by the NZPost Mail Marketing Services. According to the article, NZPost national manager Sonya Crosby made the brief similar to the one she organized for her brand direct marketing agencies for an integrated media campaign. Crosby explained that the brief was aimed at attracting the advertising industry and encouraging students to consider personalized mail.
ACCESSION #
25539621

 

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