Behavioral targeting

Bannan, Karen J.
June 2007
B to B;6/4/2007, Vol. 92 Issue 7, p18
The article offers information about behavioral targeting. One definition of behavioral targeting is that, it is a marketing that targets prospects based on their behavior and interactions with marketing messages on Web sites, electronic-mails, or advertisements to improve advertisement susceptibility. However, the concept about this marketing still differs among different marketers. To avoid pitfalls like embarking on a new behavioral campaign while being too granular and assuming multiple visits to a site means someone is a good prospect, marketers must allegedly combine site-side, network, search and electronic-mail (e-mail) behaviors.


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