TITLE

4. REGULATION OF CHANNELS OF DISTRIBUTION

AUTHOR(S)
Werner, Ray O.; Knapp, Robert W.
PUB. DATE
October 1978
SOURCE
Journal of Marketing;Oct1978, Vol. 42 Issue 4, p88
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents information on legal developments in marketing relative to the regulation of channels of distribution. In regard to relations between buyers and sellers and exclusive dealing arrangements, the article discusses Canadian American Oil Co., et al., v. Union Oil Co. of California, where the appeals court overturned an earlier decision about the termination of supply to two gas stations by Union Oil because they refused to stop offering lower gas prices than other Union Oil gas customers. The appeals court ruled that Union Oil should not, by way of withdrawing supply, use intrastate operations as a way of warning other dealers not to challenge their authority. Among other cases, further implications of the GTE Sylvania-Continental T.V. case are also discussed.
ACCESSION #
25296181

 

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