TITLE

REGULATION OF PRODUCT CHARACTERISTICS

AUTHOR(S)
Werner, Ray O.; Katz, Benjamin J.
PUB. DATE
January 1981
SOURCE
Journal of Marketing;Winter81, Vol. 45 Issue 1, p137
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents legal developments in marketing with particular focus on the regulation of product characteristics. One of the developments describes a consent order issued by the U.S. Federal Trade Commission, requiring Chrysler Corp. to replace the front fenders of some its specific automobile models or to reimburse customers that have already replaced the fenders in question. Another development discusses another consent order issued by the Commission requiring Bob Rice Ford Inc. to inform its past customers that it improperly restricted the implied warranties on used cars, and to make the warranty information available before a deal is concluded.
ACCESSION #
25266619

 

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