Werner, Ray O.; Nicholas, Nick L.
January 1988
Journal of Marketing;Jan88, Vol. 52 Issue 1, p127
Academic Journal
The article presents legal developments in marketing with particular focus on the regulation of product characteristics. One of the developments describes the actions of the U.S. Federal Trade Commission (FTC) in amending the Pre-Sale Availability of Written Warranty Terms Rule to delete some specified retailer compliance options. Another development discusses the allegations of the FTC against PC Network Inc. saying that the company failed to give customers the option to cancel orders that were delayed and that it failed to honor guarantees promptly. Similarly, the article mentions the charges against Molbe Shoes Inc. by the FTC for the company not informing customers that it would not ship orders on time as promised.


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