PBS Sprout Grows Into Afternoon Slot

Lafayette, Jon
May 2007
Television Week;5/7/2007, Vol. 26 Issue 19, p6
Trade Publication
The article reports that preschooler network Sprout, a partnership of Comcast, PBS, Sesame Workshop and HIT Entertainment, is planning to launch a three-hour afternoon block called "The Let's Go Show" on June 25, 2007. The new show is part of an effort by the network, launched as a video-on-demand service, to generate awareness and viewership for the linear channel, which is designed to follow the day of a child, full of activity in the morning and soothing at night.


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