TITLE

Half of social networkers dismiss adverts

AUTHOR(S)
Dorrell, Ed
PUB. DATE
May 2007
SOURCE
New Media Age;5/3/2007, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a survey on advertising in social networking sites conducted by YouGov. The survey found that 49% of respondents rated advertisements on social networking sites as bad. The same percentage of social network users say that they do not want advertisements appearing next to their social network profiles. The survey also found that only 10% of respondents found advertisements in social networking web sites as trustworthy, while 11% found them informative. In addition, the survey found that 47% of online consumers are registered in social networks.
ACCESSION #
25102139

 

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