TITLE

P&G, Tupperware marketing together

PUB. DATE
November 1999
SOURCE
Marketing News;11/22/99, Vol. 33 Issue 24, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Procter & Gamble Co. and Tupperware Corp. have begun joint marketing programs to promote some products that complement each other. P&G introduced its new Swiffer sweeper product exclusively to consumers attending Tupperware parties. Tupperware party hosts received complimentary Swiffer sweepers, and Tupperware is offering containers for Swiffer refills.
ACCESSION #
2509327

 

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