TITLE

Breakfast, news more influential than TV technology

AUTHOR(S)
Marzella, Dennis
PUB. DATE
May 2007
SOURCE
Hotel & Motel Management;5/21/2007, Vol. 222 Issue 9, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the influence of complimentary breakfast and choice of newspaper on the preference of travelers in selecting a good hotel, a motel, or a resort in the U.S. It emphasizes the usefulness of signature breakfast in improving attraction more hotel customers. Effective branding plays an important role developing strategy for marketing in hotel/motel/resort services. The other services the business travelers attractive in selecting hotel/motel/resort include in-room entertainment offerings featuring high technology equipment facilities such as DirecTV or flat-screen television, MP3 technology, and compact discs.
ACCESSION #
25039858

 

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