Breakfast, news more influential than TV technology

Marzella, Dennis
May 2007
Hotel & Motel Management;5/21/2007, Vol. 222 Issue 9, p34
Trade Publication
The article reports on the influence of complimentary breakfast and choice of newspaper on the preference of travelers in selecting a good hotel, a motel, or a resort in the U.S. It emphasizes the usefulness of signature breakfast in improving attraction more hotel customers. Effective branding plays an important role developing strategy for marketing in hotel/motel/resort services. The other services the business travelers attractive in selecting hotel/motel/resort include in-room entertainment offerings featuring high technology equipment facilities such as DirecTV or flat-screen television, MP3 technology, and compact discs.


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