TITLE

Jewel tones perk up Folgers

PUB. DATE
April 2007
SOURCE
Packaging Digest;Apr2007, Vol. 44 Issue 4, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the new packaging design of Procter & Gamble Co.'s Folgers Coffeehouse premium coffees. According to the author, the development of the new design is a collaboration between the company and Clariant Masterbatches that is aimed at creating sophisticated personal products to attract the interest of consumers. He adds that the packaging defines the opacity, depth and reflectivity of the color hue which is less costly.
ACCESSION #
24847174

 

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