Jewel tones perk up Folgers

April 2007
Packaging Digest;Apr2007, Vol. 44 Issue 4, p6
Trade Publication
The article reports on the new packaging design of Procter & Gamble Co.'s Folgers Coffeehouse premium coffees. According to the author, the development of the new design is a collaboration between the company and Clariant Masterbatches that is aimed at creating sophisticated personal products to attract the interest of consumers. He adds that the packaging defines the opacity, depth and reflectivity of the color hue which is less costly.


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