Walking on Sunshine

Viveiros, Beth Negus
April 2007
Direct;4/1/2007, Vol. 19 Issue 4, p11
Trade Publication
The article focuses on the development of a cross-channel database that combines customer information from catalog, Web and retail channels by Aerosoles. The target of the service is married women ages 35 to 55. Magnus Gustafsson, vice president for direct marketing of Aerosoles, states that the firm plans to enhance its marketing strategy by determining what customers purchase once the new database is in place.


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