TITLE

Ads chief hits back at obesity lobbyists

AUTHOR(S)
Bowery, Joanna
PUB. DATE
March 2007
SOURCE
Marketing (00253650);3/14/2007, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the criticism of consumer groups made by British Advertising Association's chief executive Baroness Peta Buscombe for unfairly blaming the advertising industry about the obesity problems of Great Britain. Buscombe said that consumer groups were manipulating the obesity debate to focus on advertising. She urged advertisers to demonstrate their commitment to social issues through a self-regulatory system.
ACCESSION #
24593539

 

Related Articles

  • Ad industry has to grab the initiative next year.  // Campaign;12/7/2007, Issue 49, p18 

    The article reports on a letter to Baroness Peta Buscombe, the Advertising Association's chief executive, regarding the keenness of the government to work with the advertising industry concerning Great Britain's obesity crisis. Following the pressure from health lobbyists concerning the alleged...

  • AA's new leader needs a fresh focus on finances.  // Campaign;3/27/2009, Issue 12, p20 

    In this article the author discusses the capability of Peta Buscombe, chief executive officer (CEO) of Advertising Association (AA) in Great Britain. The author states the timing of the appointment of Buscombe because advertising industry believes of his ability to solve issues. In addition, the...

  • Frosties. Rogers, Emily // Marketing (00253650);9/8/2004, p22 

    The article reports on the performance of the Kelloggs company's Frosties brand. Kellogg is finding the nation's appetite for its sweetened cereal is diminishing as, fueled by the obesity crisis, the desire for healthier alternatives grows. Frosties has been hit hard by consumer awareness of the...

  • Buscombe exits AA for press complaints role. Barrett, Lucy // Marketing (00253650);11/19/2008, preceding p2 

    The article reports on the resignation of Peta Buscombe as chief executive of the Advertising Association (AA) to become chairman of the Press Complaints Commission (PCC) of Great Britain.

  • Creativity can conquer child obesity dilemma. Hudson, Ken // B&T Weekly;5/12/2006, Vol. 56 Issue 2563, p14 

    The article focuses on the challenges faced by food companies, advocacy groups, and advertisers in addressing the growing levels of obesity in Australia. New solutions that could meet all concerns over child obesity have been presented to a range of food companies. Advertising agencies are...

  • Food marketers defend advertising to children.  // Marketing Week;11/13/2003, Vol. 26 Issue 46, p7 

    Reports on the call of the Food Advertising Unit for a greater emphasis on education, diet, exercise and parenting to help solve the problem of childhood obesity in Great Britain. Gist of the consultation paper by the Food Standards Agency on possible actions regarding the promotion of foods to...

  • Buscombe steps down from AA. Parry, Caroline // Marketing Week;11/13/2008, Vol. 31 Issue 46, p55 

    The article announces that Peta Buscombe is retiring from the position of chief executive officer (CEO) Advertising Association.

  • COI threat to fire junk-food agencies.  // Campaign;11/5/2004, Issue 45, p2 

    The article reports on government policy on advertising agencies in Great Britain. Government bodies are threatening to remove agencies that produce junk-food advertising targeted at children. However, the plan has been condemned as "unworkable" by the Advertising Association, which warned that...

  • New year, new challenges. Earnshaw, Malcolm // Marketing (00253650);1/5/2005, p10 

    This article focuses on issues facing the marketing industry in 2005. One of the key purposes of the Incorporated Society of British Advertisers is to defend its members' rights to advertise responsibly, free from disproportionate regulatory or legislative constraints. In 2004, it felt as though...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics