Ads chief hits back at obesity lobbyists

Bowery, Joanna
March 2007
Marketing (00253650);3/14/2007, p7
Trade Publication
The article reports on the criticism of consumer groups made by British Advertising Association's chief executive Baroness Peta Buscombe for unfairly blaming the advertising industry about the obesity problems of Great Britain. Buscombe said that consumer groups were manipulating the obesity debate to focus on advertising. She urged advertisers to demonstrate their commitment to social issues through a self-regulatory system.


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