Guardian Unlimited adds branded radio player to music site

Simpson, Richard
March 2007
New Media Age;3/8/2007, p3
Trade Publication
The article reports on the launch by Guardian Unlimited of GU Radio, a free music service that plays popular or classical music while users browse the site. Paul Maclnnes, editor of the Guardian Music site, says that the company is confident that music enthusiasts will patronize the new service. GU Radio is part of Guardian Unlimited's deal with Intel which includes print and online promotions. The portal is powered by Realnetwork and features musical pieces chosen by renowned music critics such as Alexis Petrides and Stephen Moss.


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