Hello? Can you hear me now?

Hosford, Christopher
January 2007
B to B;1/15/2007, Vol. 92 Issue 1, p17
The article gives information on various new methods being used by companies to measure customer satisfaction. Understanding the needs of customer and approaching them is a new theory of marketing. Asking the customers to recommend their needs is another method adopted to identify the promoters. It ensures satisfied customers along with cutting down of losses. New technologies like computer dashboards also play an important role in client feedback. Customer relationship management technology (CRM) helps in providing real-time client histories at a glance. Customer surveys have shown that the new technological adoptions have increased customer loyalty showing better results.


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