Goff, Clare
January 2007
New Media Age;Jan2007 Report Supplement, p5
Trade Publication
The article considers the increasing popularity of affiliate networks. Although they gained a bad reputation before, affiliated networks are now firmly in the mainstream. The leading brands in Great Britain have realized the importance of affiliate networks to their businesses, and the caliber of both advertisers and publishers involved in the market has changed. However, according to client services manager David Hall of Digital Window, the cost-per-acquisition (CPA) model used by affiliate networks remain misunderstood. Improving the industry for good and setting best-practice guidelines is the next step in the evolution of affiliate networks.


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