Battle Of the Morning People

Poniewozik, James
November 1999
Time;11/1/1999, Vol. 154 Issue 18, p101
Discusses the growing competition among the morning news television shows. How the morning broadcasts are replacing the nightly news; Efforts by CBS to grab a bigger portion of the market; The increase in spending by the morning programs; Comparison among the hosts of the three major network shows, their relationship styles and signature segments.


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