TITLE

Winning strategies for effective collaboration in the pharmaceutical industry

AUTHOR(S)
Rowlands, Charles; Morgan, Amy; Hawksworth, Gary
PUB. DATE
March 2006
SOURCE
Journal of Medical Marketing;Mar2006, Vol. 6 Issue 2, p83
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper examines key success factors for effective collaboration in the pharmaceutical industry. In an industry where speed to market is critical and where informed and timely decisions can have large financial implications, collaboration is a key factor to ensure value is delivered. Consequently, considerable investment is being made by pharmaceutical companies to enable project teams to work more effectively together across departmental, functional, company and geographic boundaries. Investment in collaboration has varied tremendously across companies – both in the level of investment and in the degree of success. It is against this background that British Telecom (BT) commissioned RM Consulting (RM) to research the key strategies for effective collaboration. A major finding of the research was that while technology is a strong enabler to better collaboration it must be intuitive, easy to use and enable natural people interaction for widespread adoption. The correct technology can allow richer social collaboration and more intuitive usability.Journal of Medical Marketing (2006) 6, 83–93. doi:10.1057/palgrave.jmm.5050027
ACCESSION #
23834126

 

Related Articles

  • TBWA, Hakuhodo bring joint venture to China. Wentz, Laurel; Madden, Normandy // Advertising Age;12/5/2005, Vol. 76 Issue 49, p19 

    This article reports that Omnicom Group's TBWA Worldwide and Hakuhodo, Japan's second-largest advertising agency, have evolved their G1 global partnership to handle Nissan into a 50/50 joint venture in China called TBWA\Hakuhodo China, according to Keith Smith, the Hong Kong-based regional...

  • Factors Associated with Trust in Japanese-American Joint Ventures. Sullivan, J.; Peterson, R. B. // Management International Review;1982, Vol. 22 Issue 2, p30 

    This article discusses factors associated with trust in Japanese-American joint ventures. Trust has been identified as an essential element for the Japanese partner if the joint venture is to operate successfully. The assumption by the Japanese side is that where the parties have trust in one...

  • Approche culturelle des rapports entre Tunisiens et Occidentaux dans le cadre des activités d'une entreprise en Joint Venture. Boudabbous, Sami // Revue des Sciences de Gestion;mai/jui2005, Issue 213, p81 

    Our study is based on the interaction of Tunisian and foreign managers (essentially European) of Joint Venture companies. It focused on defining the general problems raised by such an interaction in relation to culture. This methodology allowed us to notice a phenomenon of perception of...

  • Pity the HIP trainees left high and dry. Mounty, Peter // Mortgage Strategy;6/18/2007, p41 

    The author analyzes the result of the withdrawal of funding for the joint venture firm energy-assessors.com by Connell's Group and LSL Property Services in Great Britain. The withdrawal is accompanied by the confirmation that training for assessors will continue through sister firm...

  • Performance Relationships in UK International Alliances. Glaister, Keith W.; Buckley, Peter J. // Management International Review (MIR);1999 2nd Quarter, Vol. 39 Issue 2, p123 

    This paper considers relationships between subjective measures of alliance performance and a set of variables which may act as predictors of success at the time of alliance formation (ex ante variables), and a set of variables which emerge during the operation of the alliance (ex post...

  • PARTNER SELECTION AND INTERNATIONAL JOINT VENTURE PERFORMANCE: CHINESE EVIDENCE. Luo, Yadong // Academy of Management Best Papers Proceedings;1996, p161 

    This study examines the systematic relationships between local partner selection criteria and the performance of international joint ventures operating in the emerging market economy context. The study demonstrates that local partner's market share, foreign experience, and past collaboration...

  • INTERDEPENDENCE, CULTURAL CONGRUENCE, AND SOCIAL CONNECTEDNESS BETWEEN ALLIANCE PARTNERS: THE DETERMINANTS OF GLOBAL STRATEGIC ALLIANCE SURVIVAL. CHAN, CHRISTINE M.; SHIGE MAKINO // Academy of Management Proceedings & Membership Directory;1999, pG1 

    This study examined the three key determinants of global strategic alliance survival. Global strategic alliances have suffered from high termination rate which has drawn researchers' attention to unveil the alliance survival phenomena. However, the research on why some global strategic alliances...

  • THE INFLUENCE OF POWER, LEARNING, AND CONFLICT ON THE INTERNALIZATION OF INTERNATIONAL JOINT VENTURES. STEENSMA, H. KEVIN; BARDEN, JEFFREY Q.; DHANARAJ, CHARLES; LYLES, MARJORIE // Academy of Management Proceedings;2004, pL1 

    The article discusses research relating to the influence of power, learning, and conflict on international joint ventures. The research indicates that conflict between parent companies plays an indirect role as to whether ventures become wholly-owned subsidiaries and which partner (local or...

  • SHARED OWNERSHIP CONTROL IN MULTIPLE WAVES OF STRUCTURAL CHANGE. CHANGWHA CHUNG, CHRIS // Academy of Management Annual Meeting Proceedings;2007, Vol. 2007 Issue 1, p1 

    The author investigates the developmental structure of international joint ventures. She uses information drawn about Japanese joint international business ventures from the annually published "Japanese Overseas Investments by Country," and additional sources. Corporate organizational structures...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics