Data debate

October 1999
Advertising Age;10/18/1999, Vol. 70 Issue 10, p40
Trade Publication
Comments on the issue of access to public records in the U.S. Conflict between federal and state governments on who governs access to data in stat records; Opinion that marketers should argue for the adoption of privacy policies applied in business to public records; Recommendation that states should offer an opt-out option to prevent the sale of personal information such as driver's license data.


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