TITLE

Nets may find that middle ground has shakiest footing

AUTHOR(S)
McCarter
PUB. DATE
September 1999
SOURCE
Multichannel News;09/20/99 Supplement, Vol. 20, p47A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the limited competitiveness of general interest cable television networks in the United States. Role of marketers in the success of cable television networks; Need for continuous program mass appeal; Niche networks' concentration on a single programming genre.
ACCESSION #
2369765

 

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