Tools of the trade

Hopkins, John D.
October 1999
Quill;Oct99, Vol. 87 Issue 7, p13
Trade Publication
Focuses on reporters who left their reporting jobs to do public relations work and returned as better reporters. Reasons Eileen Shanahan left her `New York Times' job; Why Bill Jones gave up his newspaper in Tennessee; Why Andrea Billups, a reporter for the `Washington Times' left her job; Advice on young journalists.


Related Articles

  • Reader beware: This article could be a PR plant. Klein, William S. // Christian Science Monitor;4/28/98, Vol. 90 Issue 106, p11 

    Comments on public relations and the biased nature of news reporting. How most news contains a hidden propaganda; Why public relations consultants are necessary; The ethics and social conscience that public relations professionals need to remember; Advice to readers to beware.

  • The art of creating a local image.  // Accountancy;Nov75, Vol. 86 Issue 987, p16 

    Reports on the Institute of Chartered Accountants in England and Wales's meeting of district information officers about local press coverage.

  • A real reporter's guide to media relations. Kuntzman, Gersh // Public Relations Tactics;Sep95, Vol. 2 Issue 9, p10 

    Advises public relations (PR) practitioners on establishing good media relations with reporters. Minimal value of pitching a story to editors; Identification of reporters who do stories relevant to a PR client; Fluency in major reporters' styles and interests; Ego and self image of newspaper...

  • 'Call Me Whenever You Feel Like It' And Other Things A Reporter Would Never Say.  // Public Relations Tactics;Jan99, Vol. 6 Issue 1, p9 

    List things a reporter would never say to a public relations professional.

  • Personal Best.  // Public Relations Tactics;Mar2002, Vol. 9 Issue 3, p4 

    Presents information on creating public relations with reporters to receive media coverage in the U.S. Suggestions in building business relationships; Advice to create a name in the industry out of personal efforts; Advantage of doing favors and be friends to media contacts genuinely.

  • What's your biggest complaint about reporters?  // Public Relations Tactics;Jul95, Vol. 2 Issue 7, p25 

    Focuses on the biggest complaints of some public relations professionals about reporters. Distortions in news stories; Sound bite fixation of many journalists; Lack of respect for proper etiquette; Lack of understanding on issues; Journalists who don't do their homework.

  • most commented.  // PRWeek (London);5/21/2010, p16 

    A list of the most commented news in the online version of "PRWeek" is presented including the story about the Liberal Democrats' demand for lobbying register and the article on Global Infrastructure Partners' hiring of Merlin PR.

  • Navigating Your Next Interview. Luttrell, Regina // Public Relations Tactics;Mar2015, Vol. 22 Issue 3, p15 

    The article deals with several reporting styles with tips for managing interviews, which can be utilized by people working in the public relations field.

  • Advice for high-tech hacks. Reese, Jeff // Public Relations Tactics;Apr2001, Vol. 8 Issue 4, p4 

    Presents tips on how reporters and public relations professionals can be productive. Practice of common courtesy; Coming prepared for appointments.'


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics