TITLE

Events to cash out century

AUTHOR(S)
Umstead
PUB. DATE
September 1999
SOURCE
Multichannel News;09/06/99, Vol. 20 Issue 37, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Asserts that the per-per-view television industry should focus more on the event category. Revenues generated by the event category for the first half of 1999; Success in signing up top sponsors in a unification boxing bout; Potential increase in earning by establishing partnership with other professional sporting events.
ACCESSION #
2360529

 

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