The Place of Framing: Multiple Audiences and Antiwar Protests near Fort Bragg

Heaney, Michael; Rojas, Fabio
December 2006
Qualitative Sociology;Winter2006, Vol. 29 Issue 4, p485
Academic Journal
Social movement leaders regularly invoke geographic places—such as cities, parks, and monuments—as symbols in strategic efforts to frame social movement activity. This article examines how place affects framing processes inside a movement and counterprotester responses with an ethnography of anti-Iraq War protests in Fayetteville, North Carolina. We show how place attracts the attention of movement leaders, creates opportunities for local community members to assert their interests, suppresses some frames within the movement, and encourages opponents to co-opt the meaning of place for their own ends. The multiple meanings of place can broaden the scope of conflict and reduce a movement leader’s ability unilaterally to define a movement’s agenda and public image.


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