TITLE

Netflix Subscribers Offered Blockbuster Gift

AUTHOR(S)
Gruenwedel, Erik
PUB. DATE
December 2006
SOURCE
Home Media Retailing;12/10/2006, Vol. 28 Issue 50, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Blockbuster Inc. to provide Netflix customers the right to use Total Access, an online rental and in-store return program. The plan, announced through December 21, 2006, is an attempt by Blockbuster Online to attract subscribers by the of the year. To avail of the promotion, subscribers must register as in-store member. A statement from Blockbuster Chairman and CEO John Antioco about the plan is highlighted.
ACCESSION #
23398067

 

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