TITLE

McDonald's touts French connection

AUTHOR(S)
Speer, Larry
PUB. DATE
September 1999
SOURCE
Crain's Chicago Business;09/27/99, Vol. 22 Issue 39, p62
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the Made-in-France advertising campaign by McDonald's France which aims to respond to protests by French farmers against a World Trade Organization ruling ordering Europe to accept hormone-fed beef produced in the United States. Focus on the firm's policy of buying French products and its partnership with the French agricultural sector; Targeting of the firm as a symbol of American cultural imperialism.
ACCESSION #
2335390

 

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