TITLE

ASK THE EXPERT: R&D

AUTHOR(S)
Landau, Steven
PUB. DATE
November 2006
SOURCE
Beverage World;11/15/2006, Vol. 125 Issue 11, p72
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explains how smell affect taste and how aroma technology can enhance a consumer's taste experience of a particular beverage. It is important to understand the relationship between smell and taste. What most people believe to be taste is actually a result of the sense of smell. When beverage companies formulate beverages, they greatly rely on flavor additives, which are mostly in the form of aromatics. Encapsulated Aroma Release technology keeps aromatic flavor additives fresh and stable.
ACCESSION #
23141280

 

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