Landau, Steven
November 2006
Beverage World;11/15/2006, Vol. 125 Issue 11, p72
Trade Publication
The article explains how smell affect taste and how aroma technology can enhance a consumer's taste experience of a particular beverage. It is important to understand the relationship between smell and taste. What most people believe to be taste is actually a result of the sense of smell. When beverage companies formulate beverages, they greatly rely on flavor additives, which are mostly in the form of aromatics. Encapsulated Aroma Release technology keeps aromatic flavor additives fresh and stable.


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