MULTISTEP BOOKING ENGINES: Engineering a Successful Formula for Bookings with Multistep and HTML

Kistner, Mike
October 2006
Hospitality Upgrade;Fall2006, p23
Trade Publication
The article discusses the best process and presentation for a successful booking in the hospitality industry. There are two areas to consider for a successful booking process. These include ease of use for the consumer and ease of measurement for the industry. Customers should also be provided with a friendly-presentation of the site in the Web. This means that the format and fonts used are light on the eyes of the consumers.


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